Kraus Marketing

Your homepage says "Make a Brand Impact.™" and under it, "Kraus Marketing produces award-winning creative for clients across all industries." Your industries page says "Market Your Business for Success, No Matter Your Industry" and "our expertise goes beyond specific sectors." The DSM Group's homepage opens with "Stop Managing Your Marketing Agency." and "Get the strategic marketing partner your team deserves." Both of you are New Jersey generalists with a deliberately mixed book, so the words are the only thing separating you on that first screen. From the outside it reads like one of you is describing the work and the other is describing the reader's Monday. You do have the second register — The Sharkbite Method™ page opens "As a CEO, CMO, marketing director, or business owner, you may be wondering how digital marketing can help your business" — but it sits under About Us, not in the headline.

Your industries page lists 23 sectors and then hedges either side of the list: "Here are some of the industries we have worked with a lot in recent years" above it, and "Beyond Our Listed Industries … If you don't see your specific industry listed, don't worry!" below it. Creative Click Media makes the identical generalist claim in its first screen as a countable: "120+ Industries Served," sitting beside "17X ROI (not a typo)," "95% Client Retention Rate" and "$75M Revenue Generated (and counting)." A buyer comparing the two reads the same position twice, but only one version is something they can repeat to a colleague without going back to the tab.

Your industries page says you have "extensive experience working with mid-size to enterprise-level brands," and The Sharkbite Method™ page says it is "built on leveling up emerging mid-market and large enterprise companies." Neither competitor says anything of the kind: SmartSites' homepage results reel runs "Small Business" as one of its eight tabs next to Home Services and Legal, and Creative Click Media's industries menu opens with "Professional Services, Local Consumer Services, Home Improvement." That is a real separation and it is currently carried by one sentence on a page most buyers never open, while the sentence that greets everyone is "clients across all industries" — which is the one line all three of you could have written.

Counted on 10 September 2026. Your homepage, your /portfolio/ index and your /industries/ page carry zero percentage figures between them. SmartSites' homepage carries 50, and its /work/ index carries 76 — every tile stacked with two of them before anything is clicked. The DSM Group headlines 11 of the 16 client-story tiles on its homepage with a figure ("3X Revenue Growth", "$3.5M in Pipeline", "309% more sessions", "596% increase"). Creative Click Media runs four in a bar under its hero. Your figures do exist: we opened all 96 of your portfolio pages and 20 of them carry at least one, including 15,320% on La Casa de Salud, 5,674% on Cure Tay-Sachs and 313.25% on Ultraflex. So the count that matters is 20 of 96 — four out of five tiles a buyer opens come back without a number in them.

Your own sitemap lists 128 pages, and four of them are named for a market — /tampa/, /contact/new-jersey/, /contact/new-york-marketing-agency/ and /contact/florida/ — three of those four sitting under /contact/. Creative Click Media's sitemap lists 955 pages: 711 under /locations/, of which 547 are individual New Jersey towns, plus 170 under /industries/ (15 top-level sectors and 154 sub-pages beneath them) and 48 under /services/. This is a straight count of published pages, not a claim about what either set of pages earns.

Your /news/ page one holds 12 posts, all dated 2026, running from "Kraus Marketing Launches CRM Services for Businesses" (9 September) back to "Google's New AI Shopping Experience Is Changing the Customer Journey" (2 July). None of the 12 titles names an agency, a CMO, a board, a retainer, a dashboard, an attribution model or a marketing hire. On The DSM Group's blog page one, also 12 posts, 9 do: "The Real Cost of a Mediocre Agency Isn't the Retainer", "Your Agency's Dashboard Is Lying to You (Just Not on Purpose)", "How to Brief a Marketing Agency (So You Actually Get What You Need)", "The Board Doesn't Care About Impressions. Here's What They Actually Want to Hear." This is not a volume gap — your sitemap holds 1,014 posts against their 256. It is a gap in what the most recent dozen is pointed at.

You name 23 industries on /industries/, but /portfolio/ filters by service and format: All, Web Design, Branding, Photo/Video (Studios), Digital Marketing, B2B, B2C, Non-Profit, Case Studies, Award Winning. One of those nine is an industry. The 96 pieces each carry an industry label, but the labels are not clickable and they collapse to seven values, 42 of them "Professional Services" and 19 "Healthcare". SmartSites files 351 work pages into 12 industry folders — retail 71, B2B 57, medical and healthcare 53, small business 45, home services 44, industrial 23, automotive 22, legal 12 — and repeats those as tabs on the homepage. Same visit, same buyer: one of you answers "show me someone like me" with a filter, the other with a scroll.

krausgroupmarketing.com/case-studies/ returns a 301 to /portfolio/, where "Case Studies" is one filter chip inside a grid of 96 pieces, sitting between "Non-Profit" and "Award Winning". The DSM Group puts "Client Success Stories" in its top navigation, pointing at /success-stories/, with 16 dedicated case pages behind it, 11 of them headlined by a result. SmartSites' entire /work/ section is 351 such pages. The word a buyer searches for is the same on all three sites; on two of them it opens a set of arguments, and on yours it opens a gallery.

The DSM Group lists "Custom Client Dashboards", "Attribution Reporting", "GA4" and "CRM Management" as line items on its homepage, and its blog page one includes "Why Multi-Touch Attribution Models Fail CMOs — and What to Ask For Instead" and "The Marketing Metrics That Matter to Your Board (And the Ones That Don't)". Every one of those posts carries a named human byline, and its sitemap keeps 7 author pages. Your equivalent language exists — Part III of The Sharkbite Method™ says "we monitor results and send monthly reports detailing the progress" — but it is in the third accordion panel of a method page filed under About Us, and your posts publish with a date and a category and no visible author at all (the name is present in the page's structured data only; the site keeps 3 author pages). For a buyer whose real question is "will I know what I'm getting every month", one side answers on the surface and the other answers two clicks in.